Problem: Over 80% of people with psoriasis experience discrimination and humiliation because of their skin. This is often due to common misconceptions of their symptoms, such as being contagious.

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Insight: 83% psoriasis patients admitted to purposely concealing their symptoms to avoid more experiences of stigma.

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Solution: Wear With Flare turning psoriasis from stigma to statement using a social media campaigns and collaborations to encourage individuals with the condition to embrace their skin.